The strategic role for taxation has substantially changed and the risk of reputational damages as a result on non-compliance or naming and shaming is present. This means that taxation has evaluated from a cost or accounting matter to being part of the licence to operate. On 18 May 2022, more than 40 major Dutch multinationals signed up to the new Dutch Tax Governance Code (the Code), which the Confederation of Netherlands Industry and Employers (VNO-NCW) prepared. The Code was drawn up in consultation with most of Dutch listed companies and with further input from the Dutch trade unions, NGOs, tax experts and academics and is a good example of self-regulation. So why are these multinational enterprises signing up to these initiatives? And how does the Code compare against initiatives in order jurisdictions, for instance, the UK Criminal Finances Act 2017 that also places anti-tax evasion measures on businesses?