On 15th July 2021, the Court of Justice (CJEU) delivered its judgment in Grand Chamber case FBF / ACPR, dealing with the impact of soft law within the EU legal order once again. Especially in the aftermath of the 2008 financial crisis, EU institutions and agencies strongly relied on soft instruments, whose nature and effects have been assessed by the CJEU in different occasions (on this point, see Alberti). Moreover, this approach has been consolidated over the time and still constitutes a reality for the EU financial governance. Indeed, the dispute at stake concerned a series of preliminary questions on the Guidelines of the European Banking Authority (EBA) on product oversight and governance arrangements for retail banking products.